NUTS TV ANNOUNCES PROGRAMMING LINE UP
Covering the essential topics of entertainment for men
London, UK, 3rd September 2007
On 12th September Turner Broadcasting System (TBS) launches a brand new channel, NUTS TV, on Freeview channel 42 with a mission to entertain the young men of Britain with its cheeky, humorous, LIVE and originally produced television content. With a broadband component at nuts.tv, this multiplatform channel is inspired by IPC’s top-selling men’s weekly magazine and gives viewers plenty of opportunity to interact: there’s even a chance for viewers to be involved at the heart of the action and test their own ability to present on live TV by becoming a guest presenter.
As with all live television programming viewers should expect the unexpected; there are cameras all over the purpose built NUTS TV studio, in the corridors, the production office and even in make up.. Because it is live, NUTS TV will cover the most topical stories of the day with a distinctively playful tone. There’ll be plenty in store for viewers who like their news and entertainment fast, furious and funny, all served up in the same lively manner they’d expect down the pub or with their workmates. Familiar faces among the channel’s presenters are Dan Wright, Steve Marsh, Zoe Hardman, Lynsey Horn, OJ Borg, and Geoff Norcott.
With daily panel shows featuring top comedians and members of the public, NUTS TV taps into the core elements of entertainment - sport, gadgets, cars, music, comedy, news, and girls. Shows include Gender Bender, in which three lads and three girls go to eye-popping extremes to prove they know the most about the opposite sex; it’s northern grit against southern wit in North vs. South and three blokes fight for the chance to give their phone number to Miss England, Miss Liverpool and Miss Glasgow as they hope, Will Beauty Call?
The live programming starts at 21:00 every evening with Rude News, a daily digest of the least important, global stories of the day. There is also a twice-nightly sports news show – Fanzai – which brings much-needed comedy to the field. NUTS TV brings culture to the masses as Lucy Pinder reads excerpts from Shakespeare and HG Wells in Book at Bedtime. Each week there’ll be live music, celebrity interviews plus plenty of competitions, including the great hot tub giveaway. Amongst the first confirmed guests are musician Just Jack, fresh from his debut appearance on V Festival’s main stage, and actor and comedian Paul Kaye who made his name as shock interviewer Dennis Pennis. Other programming highlights include: Fit and Fearless, where young ladies, aided by spirit medium Ian Lawman, travel across the UK seeking out paranormal experiences and Britain’s Fittest Barmaid, which invites the Nation’s top pint pullers to show off their physical skills as they journey across the country.
Dee Forbes, SVP & GM TBS UK commented: We are delighted to be working with both IPC Media and ETV to have developed what is a cutting-edge concept in television programming. With a multi-platform launch and UGC strategy at heart, NUTS TV will bridge the current gap in the TV marketplace. Male audiences are currently bombarded with entertainment and information so we have taken great steps to ensure this is a channel representative of their lives with content they will want to both watch, and interact with.
Adrian Swift, Director of Television, ETV, added: “NUTS TV will be fresh television that not only allows the audience to see the programme itself, but behind the scenes as it's made live. Viewers can also be part of the show by texting, calling or sending in their own content.”
Editor’s Notes:
Those with access to Freeview will need to rescan their boxes on 12th September to ensure that they receive NUTS TV on channel 42 as part of their existing package.
Turner Broadcasting System (TBS) Europe delivers some of the world’s most successful and well-known news and entertainment brands – CNN, TCM (Turner Classic Movies), [adult swim], Cartoon Network, Cartoon Network Too, Boomerang, Boomerang + 1 and Cartoonito. The company now broadcasts 21 entertainment channels in 17 languages across approximately 100 countries in Europe, the Middle East and Africa. Alongside its TV channels TBS is at the forefront of developing its brands through the internet, broadband, VOD, DVD, gaming, mobile, merchandising, publishing and every other available platform. Turner Broadcasting System Europe Limited is a Time Warner Company.
IPC Media is the biggest consumer magazine publisher in the UK. Its five publishing divisions are: IPC Southbank, IPC TX, IPC Ignite, IPC Connect, and IPC Inspire. With more than 150 years of publishing heritage, IPC's diverse portfolio offers something for everyone. Our internationally famous brands include What's on TV, Now, Marie Claire, In Style, Woman & Home, Ideal Home, NME, Wallpaper*, Country Life, Pick Me Up and our latest title, high street fashion and celebrity weekly, Look. IPC is wholly owned by Time Warner, the world's largest media group. Nuts magazine launched in 2004 and since launch, the magazine has maintained its number one position on the UK newsstand, accounting for two out of every five men’s lifestyle magazines purchased.
etv (enteraction tv ltd) produces digital television content for audiences that the 30 second ad can’t reach. The UK’s leading player in the New Television - creating content for digital TV, the web, IPTV, the mobile and any other devices where consumers want to watch television. Working with clients from brands to broadcasters and provide an end-to-end solution including project management, consultancy, production, design and distribution.
For more information from Turner please contact:
Ann Rosen on 020 7693 1117 or email: ann.rosen@turner.com
Luisa Cotrozzi on 020 7693 1061 or e-mail: luisa.cotrozzi@turner.com
For more information on IPC Media please contact:
Chris Taylor on 020 314 85406 or email: chris_taylor@ipcmedia.com
For more information on etv please contact: