SEAT Red Fig created a branded WAPsite to support SEAT’s advertising campaign for the launch of the new SEAT LEON.  The site was a world first for SEAT, attracting a high response rate and providing them with valuable customer data. GREAT BRITONS Red Fig collated the total phone, online and red button votes and presented the results in real-time via live on screen graphics, including percentage breakdowns according to voters' age and gender. Broadcast on BBC2, the live final attracted over 4 million viewers and more than 1.5 million votes. FORD ADVERTAINMENT Red Fig created and managed the competition mechanics for Ford's ‘advertainment’ competition on ITV1, the first time an advertiser had used this type of innovative communication anywhere in the world. Viewers were able to win a new Ford Focus by SMS, phone and iDTV. Cathy Davies, Brand Communications & Events Manager at Ford, said: “We are delighted to be at the forefront of a pioneering advertising model.” I'M A CELEBRITY... GET ME OUT OF HERE! Red Fig managed the voting across SMS, telephony and iDTV presenting the votes live via the web to the production teams on location in Australia. The live final pulled in an impressive 15.7 million viewers and generated more than 3 million votes - a response rate of more than 20%. DRIVEN Red Fig enabled Channel 4 viewers the chance to win a Lotus when they voted by SMS or phone for their favourite car. Viewers could then go online to find out if they were a winner, creating a database of over 5,000 leads for Lotus. EAT CINEMA Red Fig provided all of the interactive services for entertainment TV channel, Eat Cinema, including the supporting website and WAPsite. The channel featured regular voting polls and competitions and both sites incorporate a comprehensive film and cinema finder.