Red Fig is the UK’s leading interactive broadcast partner with a history that includes working with ITV, C4 and the BBC on shows like Great Britons, I’m a Celebrity Get Me Out of Here, Saturday Kitchen and Miss World to implement and manage mass participation. We also work with advertisers such as Ford and Unilever to add response and consumer value to advertising campaigns.

We’ve always been technology agnostic and worked in red-button, IVR and SMS technologies but we now believe the future of interactivity is based around a single platform. There’s more than 60 million of them in the UK alone, consumers use them every day and couldn’t live without them. There’s no broadcaster standing guard and demanding money, or controlling use, and you don’t have to worry about Freeview homes or cable or analogue viewers- they all get it.

The future of interactivity is mobile and it’s here now.

With a mobile phone you can have sophisticated interactions with your audiences and take that relationship away from the TV set onto the High Street. It’s your relationship and your data. Check out our Case Studies and Interactive Models to see how mobile can activate your audience.